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Liv is a women-specific bicycle brand founded in 2008 by Giant Bicycles. Liv offers a range of high-quality bicycles designed specifically for women, including road bikes, mountain bikes, and e-bikes. Liv's products are known for their performance-oriented design and a focus on women's anatomy, comfort, and fit. The brand is committed to sustainability and uses eco-friendly materials in its products wherever possible. Liv has a strong presence in the United States and Europe, with a reputation for innovation and attention to detail, and has won numerous awards for its products.